Sexy sells. Just ask People magazine, which has been anointing Sexiest Man Alive titleholders since 1985.
The late People magazine editor Pat Ryan, a woman, was the one who made it into a franchise, wisely targeting the mostly female reading audience. Former editor Jim Gaines, who later took the reins from Ryan, told Slate, “Honestly, if it had been a male editor, I’m not sure if it would have even happened.”