1st look at John Lewis Christmas advert
John Lewis Christmas advert 2024: retailer teases UK TV ad with Never Knowingly Undersold campaign, first look
John Lewis has unveiled a new campaign centred around its revived ‘Never Knowingly Undersold’ price pledge; The ‘through the decades’ ad is the first instalment in a trilo
Watch as John Lewis Christmas advert 2024 campaign starts with Paul Simon track
The ad’s soundtrack, a version of Paul Simon’s I Know What I Know, is sung by Laura Mvula, while Bafta-winning actress Samantha Morton provides the voiceover. John Lewis brought back the pledge on September 9 in a major U-turn after ditching the commitment two years ago over concerns it was less relevant to shoppers.
Watch! John Lewis drops early hint of Christmas advert with new film
Christmas might be over 90 days away, but John Lewis is already dropping hints about its 2024 advert. The retailer has released a 90-second film, The Window.
John Lewis releases early hint of Christmas ad
I know what I know. What do I know? I'll say what I'll say. We come and we go. Certainly not everything. I do not know why we dream, exactly how or why we fall in love. Chemicals, I guess. I don't know why that is funny. Don't know French, but I'll take the blue one. I don't know how I didn't see how beautiful I was there and then, or how I'd have coped if I'd been then. I don't know what this is, but I like it. I don't know the latest moves but I do know you should dance. I know kindness makes me cry and that sometimes you just need your mum. I know when to say I look grey. I know blue is my favorite colour and every pot has a lid. I know some things will just suit me. I know little things matter a lot. I am happier with what I've got. The older I get, the less I know and the more I try to live knowingly.
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