The digital banner ad, which first appeared three decades ago, has undergone numerous transformations. Industry veterans ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world ...

Ahead of this week’s election, our readers submitted campaign pins and a devilish watch fob from past presidential campaigns.

“It's amazing to think the banner ad just turned 30, it also makes you think that we have also grown old,” reflects Gopa Menon, Chief Growth Officer for APAC at Successive Digital ...