Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

The Australian Competition and Consumer Commission (ACCC) is “putting businesses on notice”, saying that it is focusing in on ...

It is not new that the digital saturation and consumer scepticism in the advertising world are at an all-time high. With ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

The ACCC is putting businesses on notice that it is focusing in on problematic advertising practices which target participants in the National Disability Insurance Scheme (NDIS).

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

This significant milestone allows Flyby to offer its Smart Delivery Boxes and related technology in the Emirate of Abu Dhabi ...

Earlier in the session, it reached an all-time high of 820.37.In a report Tuesday, Amy Reinhard, president of advertising at ...

Dubai, UAE – Petal Ads, Huawei's Mobile-first digital advertising platform, celebrates a successful collaboration with Lotus ...