Once a utilitarian brand known for its reliability, Stanley has leveraged the power of collaborations to stay fresh and ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

Prior to this, Beenish Nusrat Khan held the role of Assistant Manager - Brand Partnerships (Digital Innovations) ...

Tucker Carlson is partnering with chewing-tobacco company Turning Point Brands to distribute his new nicotine pouch brand Alp, an upstart competitor meant to challenge the runaway success of Zyn.

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly ...

Rifle, a leader in brand partnerships, has today announced its exclusive agreement with Digital Turbine, a premier mobile ...

Duluth and Fritos are also signing on with in-show integrations, custom content and thematic packaging on tap.

David Duncan, CEO of Silver Oak Cellars believes in creative partnerships, including a Jackson Weiderhoff designed dress, ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

(Manama, Kingdom of Bahrain): Infracorp, a leading specialised company in investing in the infrastructure and sustainable ...

Chief Executive Ariel Emanuel said the company expects to deliver the upper end of its full-year revenue outlook, thanks to continued momentum in live events and brand partnerships. TKO Group ...

Moving forward, Trex will be the only brand of composite decking and deck railings sold ... a robust and strategically tiered ...