Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation ...

Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all the way there.” The Fear of God founder is sitting at a ...

Jerry Lorenzo has more basketball sneakers under his Fear of God Adidas Athletics sub-label coming. In the latest episode of Complex's Idea Generation, hosted by Noah Callahan-Bever, Lorenzo ...

adidas Fear of God Athletics Returns With New Footwear This Week ...

Fear of God Athletics is based out of Fort Lauderdale, Florida and already has an immense following through their affiliation with Adidas. Fear of God Athletics may be the newest team in the ...

Adidas has a few dozen sponsorships and partnerships with celebrities and artists, including permanent ones with Stella McCartney and Jerry Lorenzo’s Fear of God. Adidas’ sponsorships provide ...

Pictures, quotes, and details from the adidas x Fear of God Fireside Chat hosted by NBA legend Matt Barnes.

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.