Sales for assigned seats are expected to begin in the second half of 2025, and the first flights with the new model will ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...

Under assault from activist hedge fund Elliott Capital Management, the carrier's executives told a shareholder meeting that ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

Leaders of Southwest Airlines explained Thursday how they plan to remodel the airline to change with consumer tastes.

The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...

The budget travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...

Southwest Airlines Co. closed $5.25 short of its 52-week high ($35.18), which the company reached on February 22nd.

Extra legroom, assigned seats, overnight flights: Inside Southwest Airlines' plan for its future ...

Southwest Airlines aims for $4 billion EBIT by 2027 through low CapEx initiatives. Click here to find out why I am ...