Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical one in Argos. The Barbie Care Clinic playset from B&M is currently just £35 ...

My Little Pony has finally earned a place in the National Toy Hall of Fame, joining Transformers and the card game Phase 10 ...

The beloved toy was a finalist seven times before finally crossing the finish line!" Hasbro's mini-horses, distinguishable by ...