New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the...
U.S. Army logo rebranded for first time in two decades
WEBMar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.
New US Army Logo Unveiled: A Modern Twist on Tradition
WEBMay 16, 2024 · The new US Army logo is a symbol of change and tradition. It features an updated eagle with outstretched wings, 13 arrows representing America’s original colonies, and the words “United States Army” in bold letters.
YEAR IN REVIEW: Army rebrand, new initiatives clear path for …
WEBDec 6, 2023 · WASHINGTON — In 2023 the service pushed forward with several initiatives to help Americans discover their passions, pursue their purpose, and build lifelong communities while serving.
U.S. Army Logo - MWR Brand Central
WEBMar 21, 2023 · The Army Brand is used internally across commands and externally across constituencies - to inform enterprise wide cohesion, drive positive perceptions, and establish a unique positioning for the U.S. Army. The new brand will define what it means to “Be All You Can Be” for a new generation.
Siegel+Gale creates "authentic" branding for US Army - Dezeen
WEBApr 6, 2023 · American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the...
In with the old, the Army rebrands with a familiar slogan
WEBMar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
U.S. Army Reserve unveils new logo
WEBJun 7, 2023 · On April 20, 2023, the Army Reserve added to its symbology. The unveiling of the new logo comes a few months after the U.S. Army introduced their new logo. The star with the upward stripe...
U.S. Army Uniforms
WEBOur uniforms embody the professionalism and commitment to the Army Values - loyalty, duty, respect, selfless service, honor, integrity and personal courage. The uniform is a symbol of honor and...
Here's How the Current Army Logo Came To Be | VeteranLife
WEBSince January 2001, the Army logo has been a five-pointed star in a box-like border with another rectangle-esque box-like figure underneath it spelling “U.S.Army,” thanks to advertising agency Leo Burnett Worldwide.
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